TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : analysis, planning, implementation, and control
SN  - 8120311787 :
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing management
KW  - Marketing strategies; Product; Global marketing; Retail selling; Wholesaling; Marketing communication; Advertising; Sales promotion
N2  - Business
ER  -