TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing
T2  - Irwin series in marketing
SN  - 0256189684 :
U1  - 658.8 
PY  - 1997///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Market process; Global marketing; World trade; Consumer behavior; Product; Pricing; Strategic marketing
N2  - Business
ER  -