TY - BOOK AU - Berkowitz,Eric N. AU - Kerin,Roger A. AU - Hartley,Steven W. AU - Rudelius,William TI - Marketing T2 - Irwin series in marketing SN - 0256189684 : U1 - 658.8 PY - 1997/// CY - Boston PB - Irwin/McGraw-Hill KW - Marketing KW - Market process; Global marketing; World trade; Consumer behavior; Product; Pricing; Strategic marketing N2 - Business ER -