TY  - BOOK
AU  - Quelch,John A.
AU  - Leong,Siew Meng
AU  - Ang,Swee Hoon
AU  - Tan,Chin Tiong
TI  - Cases in marketing management and strategy : an Asia-Pacific perspective
SN  - 0135770572 :
U1  - 658.800722 
PY  - 1996///
CY  - London
PB  - Prentice Hall
KW  - Marketing management
KW  - Marketing strategy; Marketing-Case studies; Marketing programs; Marketing effort
N2  - Business
ER  -