TY  - BOOK
AU  - Kotler,Philip
AU  - Ang,Swee Hoon
AU  - Leong,Siew Meng
AU  - Tan,Chin Tiong
TI  - Marketing management : an asian perspective
SN  - 0132548976 :
U1  - 658.8 
PY  - 1996///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing management
KW  - Global economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force
N2  - Business
ER  -