TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 8120312198 :
U1  - 659.106 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising management
KW  - Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing
N2  - Business
ER  -