TY - BOOK AU - Batra,Rajeev AU - Myers,John G. AU - Aaker,David A. TI - Advertising management SN - 8120312198 : U1 - 659.106 PY - 1999/// CY - New Delhi PB - Prentice-Hall of India KW - Advertising management KW - Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing N2 - Business ER -