TY  - BOOK
AU  - McDonald,William J.
TI  - Direct marketing : an integrated approach
T2  - Marketing and advertising series
SN  - 0071159510 :
U1  - 658.84 
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Direct marketing
KW  - Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability
N2  - Business
ER  -