TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
AU  - Moorthy,K.Sridhar
TI  - Marketing models
SN  - 8120314741 :
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing models
KW  - Consumer behavior; Buying models; Price; Product; Advertising; Sales promotion; Sales force; Marketing strategy; Business system
N2  - Business
ER  -