TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing : a global managerial approach
T2  - Irwin series in marketing
SN  - 0256139903
U1  - 658.8 
PY  - 1996///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Global economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan
N2  - Business
ER  -