TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Cron,William L.
TI  - Sales management : concepts and cases
SN  - 0471191973 :
U1  - 658.8100722 
PY  - 1998///
CY  - New York
PB  - John Wiley
KW  - Sales management
KW  - Budgeting; Selling; Sales structure; Sales program; Sales force
N2  - Business
ER  -