TY  - BOOK
AU  - Sandra Moriarty
TI  - Advertising & IMC : Principles and Practice
SN  - 9789332574144
U1  - 659.1 M854a 2016 
PY  - 2016///
CY  - Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Consumer audience; Advertising media
N2  - Business
ER  -