TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Ford,Neil M.
AU  - Walker,Orville C.
TI  - Sales force management
T2  - Irwin series in marketing
SN  - 0256137870 :
U1  - 658.81 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Sales management
KW  - Sales force; Sales program; Marketing planning; Management policies; Cost analysis
N2  - Business
ER  -