TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256262535 :
U1  - 659.1 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media
N2  - Business
ER  -