TY  - BOOK
AU  - Johansson,Johny K.
TI  - Global marketing : foreign entry, local marketing, and global management
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0073658634 :
U1  - 658.848 
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Global markerting
KW  - Export marketing; Local marketing; Global management; Advertising; Global market research
N2  - Business
ER  -