TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management : knowledge and skills
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256226334 :
U1  - 658.800722 
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing management
KW  - Strategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketing
N2  - Business
ER  -