TY  - BOOK
AU  - Govindarajan,M.
TI  - Modern marketing management
SN  - 8173193169 :
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Narosa Publishing
KW  - Marketing management
KW  - Marketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management
N2  - Business
ER  -