TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior : building marketing strategy
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256218951 :
U1  - 658.8342 19
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Spines
KW  - Marketing strategy; Market surveys; Buyer behavior
N2  - Business
ER  -