TY - BOOK AU - Peter,J.Paul AU - Olson,Jerry C. TI - Consumer behavior and marketing strategy T2 - Irwin/McGraw-Hill series in marketing SN - 0256261903 : U1 - 658.8342 PY - 1999/// CY - Boston PB - Irwin/McGraw-Hill KW - Consumer behavior KW - Marketing strategy; Product; Sales promotion; Pricing N2 - Business ER -