TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256261903 :
U1  - 658.8342 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Marketing strategy; Product; Sales promotion; Pricing
N2  - Business
ER  -