TY  - BOOK
AU  - Wilson,Richard M.S.
AU  - Gilligan,Colin
TI  - Strategic marketing management : planning, implementation and control
T2  - BH the marketing series
SN  - 8176490709 :
U1  - 658.802 
PY  - 1999///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing management
KW  - Strategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management control
N2  - Business
ER  -