TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing : integrating customer focus across the firm
T2  - McGraw-Hill series in marketing
SN  - 0072312211 :
U1  - 658.8 
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Service marketing
KW  - Customer services; Service industries; Marketing research; Service delivery; Demand; Capacity; Marketing communication; Pricing; Service quality
N2  - Business
ER  -