TY  - BOOK
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
AU  - Larreche,Jean-Claude
TI  - Marketing strategy : planning and implementation
T2  - Marketing and advertising series
SN  - 0256261180 :
U1  - 658.802 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing strategy
KW  - Corporate strategy; Business strategy; Target marketing
N2  - Business
ER  -