TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing : concepts and cases
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256218943 :
U1  - 658.848 
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - International marketing
KW  - Global marketing; Export marketing; Marketing strategies; Sales promotion; Pricing
N2  - Business
ER  -