TY  - BOOK
AU  - Pederson,Carlton A.
AU  - Wright,Milburn D.
AU  - Weitz,Barton A.
TI  - Selling : principles and methods
SN  - 0256036446
U1  - 658.81 
PY  - 1988///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Selling
KW  - Salesperson; Buyer behavior; Buying process; Sales presentation; Customer relationship; Trade selling; Retail selling; Advertising; Telemarketing; Sales management
N2  - Business
ER  -