TY  - BOOK
AU  - Martin,Andre
TI  - Infopartnering : the ultimaate strategy for achieving efficient consumer response
T2  - Executive breakthrough series
SN  - 0471131954
U1  - 658.8343 
PY  - 1994///
CY  - New York
PB  - John Wiley
KW  - Consumer
KW  - Consumer behavior; Business
N2  - Business
ER  -