TY  - BOOK
AU  - Jones,John Philip
TI  - What's in a brand : building brand equity through advertising
SN  - 0074632019 :
U1  - 659.1 
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Brand; Price; Consumer; Advertising research; Consumer market
N2  - Business
ER  -