TY  - BOOK
AU  - Kotler,Philip :
TI  - Principles of marketing
SN  - 9781292341132
U1  - 658.8001 K81p 2021 
PY  - 2021///
CY  - UK
PB  - Pearson
KW  - Marketing
KW  - Marketing process; Marketing opportunities; Marketing strategies; Marketing mix; Managing marketing
N2  - Business
ER  -