TY  - BOOK
AU  - Kotler,,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management : With Cases
SN  - 9789332557185
U1  - 658.8 K87m 2016 
PY  - 2016///
CY  - New Delhi
PB  - Pearson, 
KW  - Marketing Management
KW  - Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
N2  - Business
ER  -