TY  - BOOK
AU  - Zeithmal,Valarie A.
TI  - Services marketing : integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.8 Z48s 2021 
PY  - 2019///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Services marketing
KW  - Customer relationships; Service recovery
N2  - Business
ER  -