TY  - BOOK
AU  - Loudon,David L.
AU  - Bitta,Albert J.Della
TI  - Consumer behavior : concepts and applications
T2  - McGraw-Hill series in marketing
SN  - 0070387672 :
U1  - 658.8342 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing management; Social marketing; Demarketing; Consumer education; Purchasing process; Consumerism
N2  - Business
ER  -