TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Taylor,James R.
TI  - Marketing research : an applied approach
T2  - McGraw-Hill series in marketing
SN  - 0079122523 :
U1  - 658.83 
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Research design; Data collection; Reporting; Product research; Test marketing; Advertising research; Pricing research
N2  - Business
ER  -