TY  - BOOK
AU  - Boyd,harper W.
AU  - Westfall,Ralph
AU  - Stasch,Stanley F.
TI  - Marketing research : text and cases
SN  - 8185386161 :
U1  - 658.830722 
PY  - 1999///
CY  - Delhi
PB  - A.I.T.B.S.
KW  - Marketing research
KW  - Research process; Data collection; Data analysis; Product research; Advertising research
N2  - Business
ER  -