TY - BOOK AU - Graham,Douglas AU - Bachman,Thomas T. TI - Ideation: the birth and death of ideas SN - 0471479446 (cloth) U1 - 153.2 G738i 2004 PY - 2004/// CY - Hoboken, N.J. PB - John Wiley & Sons, Inc. KW - Creative ability KW - Creative ability in business KW - Intellectual property N1 - Includes bibliographical references (p. 225-230) and index; Section A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation UR - http://www.loc.gov/catdir/bios/wiley046/2003023870.html UR - http://www.loc.gov/catdir/description/wiley041/2003023870.html UR - http://www.loc.gov/catdir/toc/wiley041/2003023870.html ER -