TY - BOOK AU - Arens,William F. TI - Contemporary advertising T2 - McGraw-Hill series in marketing SN - 9780072964721 U1 - 659.1 A681c 2006 PY - 2006/// CY - Boston PB - McGraw-Hill/Irwin KW - Advertising KW - Marketing; Advertising strategies; Communications; Advertising media N2 - Business ER -