TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - William D.Perreault,Jr
TI  - Essentials of marketing
SN  - 0256060096
U1  - 658.8 M478e 1988 
PY  - 1988///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
N1  - Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed; System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later; Includes index; Bibliography: p. 475-491
ER  -