TY - BOOK AU - McCarthy,E.Jerome AU - William D.Perreault,Jr TI - Essentials of marketing SN - 0256060096 U1 - 658.8 M478e 1988 PY - 1988/// CY - Homewood, Ill. PB - Irwin KW - Marketing N1 - Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed; System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later; Includes index; Bibliography: p. 475-491 ER -