TY  - BOOK
AU  - Bagozzi,Richard P.
TI  - Principles of Marketing Management
SN  - 0574193359 :
U1  - 658.8 B144b 1986 
PY  - 1986///
CY  - Chicago
PB  - Science Research Associates
KW  - Marketing
N1  - Includes bibliographies and index
ER  -