TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research : methodological foundations
T2  - Dryden Press series in marketing
SN  - 0030238161 :
U1  - 658.83 
PY  - 1999///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing research
KW  - Research process; Research design; Sample design; Research report
N2  - Business
ER  -