TY  - BOOK
AU  - Crawford,C.Merle
TI  - New products management
T2  - Irwin series in marketing
SN  - 0256187789
U1  - 658.575 
PY  - 1997///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Product management
KW  - New products-Management; Strategic planning; Financial analysis; Product protocol; Marketing
N2  - Business
ER  -