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1.
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The world wide web : a mass communication perspective / Barbara K. Kaye, Norman J. Medoff by
Edition: 1st ed.
Material type: Text Text
Publication details: California : Mayfield Publishing, 1999
Availability: Items available for loan: CIU Library (1)Call number: 004.678 K23w.

2.
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What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater by
Edition: 2nd
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 2003
Availability: Items available for loan: CIU Library (1)Call number: 658.827 J76w 2003.

3.
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What's in a brand : building brand equity through advertising / John Philip Jones by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, 1998
Availability: Items available for loan: CIU Library (1)Call number: 659.1 J77w 1998.

4.
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Web Marketing all-in-one for Dummies / by
Material type: Text Text
Publication details: USA: Wiley, 2009
Availability: Items available for loan: CIU Library (1)Call number: 658.872 A752w 2009.

5.
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Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris by
Edition: 1st ed.
Material type: Text Text
Publication details: Lincolnwood, Ill. : NTC Business Books, 2000
Availability: Items available for loan: CIU Library (1)Call number: 659.2 H313v 2000.

6.
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Telecommunications : an introduction to electronic media / Lynne Schafer Gross by Series:
Edition: 7th
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2000
Availability: Items available for loan: CIU Library (2)Call number: 621.382 G878t 2000, ...

7.
Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / Edward L. Hester by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : John Wiley, 1996
Availability: Items available for loan: CIU Library (1)Call number: 658.83 H588s 1996.

8.
Strategic marketing / David W. Cravens by Series:
Edition: 6th
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, 2000
Availability: Items available for loan: CIU Library (1)Call number: 658.8020722 C898s 2000.

9.
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes by
Edition: 4th
Material type: Text Text
Publication details: Lincolnwood, Ill. : NTC Business Books, 1995
Availability: Items available for loan: CIU Library (1)Call number: 659.113 S387s 1995.

10.
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Sources : notable selections in mass media / Jarice Hanson, David J. Maxcy by
Edition: 1st ed.
Material type: Text Text
Publication details: Guilford, Conn. : Dushkin Publishing/Brown Benchmark Publishers, 1996
Availability: Items available for loan: CIU Library (1)Call number: 302.23 S719 1996.

11.
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A short course in interantional marketing : approaching and penetrating the global market place / Jeffrey Edmund Curry by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: California : World Trade Press, 1999
Availability: Items available for loan: CIU Library (1)Call number: 658.848 C976s 1999.

12.
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Selling : principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz by
Edition: 9th
Material type: Text Text
Publication details: Homewood, Ill. : Irwin, 1988
Availability: Not available: CIU Library: Checked out (1).

13.
Public Relations Writing: the essentials of style and format / Thomas H. Bivins by
Edition: 6th Edition
Material type: Text Text
Publication details: Boston : McGrow Hill, 2008
Availability: Items available for loan: CIU Library (1)Call number: 659.2 625p 2008.

14.
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Production and creativity in advertising / Robin B Evans by
Edition: 1st ed.
Material type: Text Text
Publication details: London : Pitman Publishing, 1988
Availability: Items available for loan: CIU Library (1)Call number: 659.1 E92p 1988.

15.
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Product managemnet / Donald R. Lehmann, Russell S. Winer by
Edition: 3rd
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.56 L533p.

16.
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Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 8th
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 1999
Availability: Items available for loan: CIU Library (11)Call number: 658.8001 K87p 1999, ...

17.
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Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 11th
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 2006
Availability: Items available for loan: CIU Library (2)Call number: 658.8 K87p 2006, ... Not available: CIU Library: Checked out (1). CIU Library: Lost (1).

18.
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A preface to marketing management / J. Paul Peter, James H. Donnelly by Series:
Edition: 8th
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Not available: CIU Library: Lost (1).

19.
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Positioning : the battle for your mind / Al Ries, Jack Trout by Series: McGraw-Hill management series
Edition: 1st ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, 1986
Availability: Items available for loan: CIU Library (1)Call number: 659.1 R559p.

20.
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Perspective in business ethics / Laura P. Hartman by
Edition: 2nd
Material type: Text Text
Publication details: Boston : McGraw-Hill / Irwin, 2002
Availability: Items available for loan: CIU Library (1)Call number: 174.4 H333p 2002.

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