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101.
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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: CIU Library (5)Call number: 658.8 B368m 1995, ...

102.
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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge by
Edition: 3rd
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, 2001
Availability: Items available for loan: CIU Library (2)Call number: 658.8 368m, ...

103.
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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge by Series:
Edition: 4th
Material type: Text Text
Publication details: Boston : McGraw-Hill /Irwin, 2004
Availability: Items available for loan: CIU Library (2)Call number: 658.8 B368m 2004, ...

104.
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Marketing : practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch by
Edition: 5th
Material type: Text Text
Publication details: New York : G lencoe / McGraw-Hill, 1995
Availability: Items available for loan: CIU Library (3)Call number: 658.8 M398m, ...

105.
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald by Series:
Edition: 4th
Material type: Text Text
Publication details: New Delhi : Viva Books, 1999
Availability: Items available for loan: CIU Library (1)Call number: 658.802 M135m 1999.

106.
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The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin, John Bradley by
Edition: 1st ed.
Material type: Text Text
Publication details: London : Routledge, 1996
Availability: Items available for loan: CIU Library (1)Call number: 658.802 D543m.

107.
Marketing of agricultural products / Richard L. Kohls, Joseph N. Uhl by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall of India, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.84 K79m 2002.

108.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 1999
Availability: Items available for loan: CIU Library (1)Call number: 658.8 L728m 1999.

109.
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Marketing mix decisions : new perspectives and practices / editors Roger A. Kerin, Rob O'Regan. by
Material type: Text Text
Publication details: Chicago, Ill. : American Marketing Association, c2008
Online resources:
Availability: Items available for loan: CIU Library (1)Call number: 658.8 K39m 2008.

110.
Marketing Mangement: a south asian prespective / Philip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 13th ed.
Material type: Text Text
Publication details: New Delhi : Pearson and Prentice Hall of India, 2009
Availability: Items available for loan: CIU Library (2)Call number: 658.8 K848m 2009, ...

111.
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Marketing management : With Cases / Philip Kotler : Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text
Publication details: New Delhi : Pearson, 2016
Availability: Items available for loan: CIU Library (3)Call number: 658.8 K87m 2016, ...

112.
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Marketing management : text and cases / Rajagopal by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Vikas Publishing House, 2000
Availability: Items available for loan: CIU Library (1)Call number: 658.8 R149m.

113.
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Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons by
Edition: 7th
Material type: Text Text
Publication details: New York : John Wiley, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.8 D151m.

114.
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Marketing management : text and cases / Robert J. Dolan by Series: McGraw-Hill / Irwin series in marketing
Edition: 1st ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill /Irwin , 2002
Availability: Items available for loan: CIU Library (2)Call number: 658.8 D659m, ...

115.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly by Series:
Edition: 5th
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: CIU Library (1)Call number: 658.800722 P478m 1998.

116.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly by Series:
Edition: 6th
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: CIU Library (1)Call number: 658.8 P478m 2001.

117.
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Marketing management handbook
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Global Books Subscription Services, 1998
Availability: Items available for loan: CIU Library (1)Call number: 658.8 M345 1998.

118.
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Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : John Wiley, 1997
Availability: Items available for loan: CIU Library (1)Call number: 647.940688 R347m 1997.

119.
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Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy by
Edition: 1st ed.
Material type: Text Text
Publication details: Reading, Massachusetts : Addison-Wesley, 1999
Availability: Not available: CIU Library: Checked out (1).

120.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler by
Edition: 9th
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 1998
Availability: Items available for loan: CIU Library (4)Call number: 658.8 K87m 1998, ... Not available: CIU Library: Lost (1).

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