CIU Library and Learning Resources Centre (LLRC)

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1.
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Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris by
Edition: 1st ed.
Material type: Text Text
Publication details: Lincolnwood, Ill. : NTC Business Books, 2000
Availability: Items available for loan: CIU Library (1)Call number: 659.2 H313v 2000.

2.
Stories trainers tell : 55 ready-to-use stories to make training stick / MAry B. Wacker, Lori L. Silverman by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Jossey-Bass / Pfeiffer, 2003
Availability: Items available for loan: CIU Library (1)Call number: 658.312404 W115s.

3.
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The Nordstrom way : the inside story of America's \ 1 customer service company / Robert Spector, Patrick D. McCarthy by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : John Wiley, 1995
Availability: Items available for loan: CIU Library (1)Call number: 658.800973 S742n 1995.

4.
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Measuring customer satisfaction / Richard F. Gerson by
Edition: 1st ed.
Material type: Text Text
Publication details: London : Kogan Page, 1993
Availability: Items available for loan: CIU Library (1)Call number: 658.812 G382m 1993.

5.
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Marketing sales and customer services : understanding the theory and practice of selling through service / Charley Watkins by
Edition: 1st ed.
Material type: Text Text
Publication details: Delhi : A.I.T.B.S. Publishers, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.8 W353m 2002.

6.
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald by Series:
Edition: 4th
Material type: Text Text
Publication details: New Delhi : Viva Books, 1999
Availability: Items available for loan: CIU Library (1)Call number: 658.802 M135m 1999.

7.
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Marketing management handbook
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Global Books Subscription Services, 1998
Availability: Items available for loan: CIU Library (1)Call number: 658.8 M345 1998.

8.
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Managing the future : unlocking 10 of the best management books / Vic Zbar by
Edition: 1st ed.
Material type: Text Text
Publication details: hyderabad : Universities Press (India), 1999
Availability: Items available for loan: CIU Library (1)Call number: 658 Z39m 1999.

9.
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Managing customer service / Jenny Hayes, Frances Dredge by
Edition: 1st ed.
Material type: Text Text
Publication details: England : Gower, 1998
Availability: Items available for loan: CIU Library (1)Call number: 658.812 H417m.

10.
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Global logistics management : a competitive advantage for the new millennium / Kent N. Gourdin by
Edition: 1st ed.
Material type: Text Text
Publication details: Malden, MA : Blackwell Publishers, 2001
Availability: Items available for loan: CIU Library (1)Call number: 658.5 G714g 2001.

11.
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English for business : marketing / Benedict Kruse, Bettijune Kruse by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, 1976
Availability: Not available: CIU Library: Checked out (1).

12.
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Customer service : skills and concepts for success / Robert W. Lucas by
Edition: 2nd
Material type: Text Text
Publication details: New York : Glencoe / McGraw-Hill, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.812 L933c. Not available: CIU Library: Checked out (1).

13.
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Customer service on the internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne by
Edition: 2nd
Material type: Text Text
Publication details: New York : John Wiley, 2000
Availability: Items available for loan: CIU Library (1)Call number: 658.8120285 S839c.

14.
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Customer Service for Dummies / by
Edition: 3rd ed.
Material type: Text Text
Publication details: USA: Wiley, 2006
Availability: Items available for loan: CIU Library (1)Call number: 658.812 L537c 2006.

15.
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Customer driven services management / Balachandran, S. by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi : Response Book, 2004
Availability: Items available for loan: CIU Library (1)Call number: 658.8 B171c.

16.
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Basic marketing : a global managerial approach / William D. Perreault, E. Jerome McCarthy by Series:
Edition: 12th
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 1996
Availability: Not available: CIU Library: Checked out (1).

17.
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The bank credit card business
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : MacMillan, 1996
Availability: Items available for loan: CIU Library (1)Call number: 332.765 I13b.

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