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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Series:
Edition: 5th
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, 2001
Availability: Not available: CIU Library: Checked out (1). CIU Library: Lost (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Series: The Irwin/McGraw-Hillseries in marketing
Edition: 4th
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: CIU Library (1)Call number: 659.1 B427a.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: CIU Library (2)Call number: 659.1 B427a 2004, ... Not available: CIU Library: Checked out (1).

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