CIU Library and Learning Resources Centre (LLRC)

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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 2003
Availability: Items available for loan: CIU Library (3)Call number: 658.827 K29s 2003, ... Not available: CIU Library: Checked out (2).

2.
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Starting a Business all-in-one for Dummies / by
Material type: Text Text
Publication details: USA: Wiley, 2015
Availability: Items available for loan: CIU Library (1)Call number: 658.4012 A417s 2015.

3.
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Internet marketing : building advantage in a networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill by
Edition: 1st ed.
Material type: Text Text
Publication details: Boston : McGraw Hill / Irwin/ Marketspace U, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.84 M697i 2002.

4.
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Brands : visions and values / edited by John Goodchild, Clive Callow by
Edition: 1st ed.
Material type: Text Text
Publication details: Chichester : John Wiley, 2001
Availability: Items available for loan: CIU Library (1)Call number: 658.827 B817 2001.

5.
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Branding across borders : a guide to global brand marketing / James R. Gregory by
Edition: 1st ed.
Material type: Text Text
Publication details: Chicago : McGraw-Hill, 2002
Availability: Items available for loan: CIU Library (2)Call number: 658.827 G822b, ...

6.
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Branded beauty : how marketing changed the way we look / Mark Tungate. by
Edition: 1st ed.
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, c2011
Availability: Items available for loan: CIU Library (1)Call number: 658.827 T926b 2011.

7.
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Brand management : Principles and Practices / by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Oxford, 2012
Availability: Items available for loan: CIU Library (6)Call number: 658.827 D979b 2012, ... Not available: CIU Library: Checked out (1).

8.
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Beyond branding / edited by Nicholas Ind. by
Edition: 1st ed.
Material type: Text Text
Publication details: London, UK ; Sterling, VA : Kogan Page, 2008
Availability: Items available for loan: CIU Library (1)Call number: 658.827 I38b 2008.

9.
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18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Response Book, 2003
Availability: Items available for loan: CIU Library (2)Call number: 658.827 K17b 2003, ...

10.
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The 11 immutable laws of Internet branding / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text
Publication details: London : Profile Books, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: CIU Library (1)Call number: 658.827 R559i 2000.

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