CIU Library and Learning Resources Centre (LLRC)

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The telephone book : how to find, get, keep and develop customers / Robert Leiderman by Series: John Fraser-Robinson direct marketing series
Edition: 1st ed.
Material type: Text Text
Publication details: London : McGraw-Hill Book, 1990
Availability: Items available for loan: CIU Library (1)Call number: 658.84 L527t.

2.
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Successful direct marketing methods / Bob Stone by
Edition: 5th
Material type: Text Text
Publication details: Lincolnwood : NTC Business Book, 1994
Availability: Items available for loan: CIU Library (1)Call number: 658.84 S877s.

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Marketing communication / Jim Blythe by
Edition: 1st ed.
Material type: Text Text
Publication details: Harlow, England : Financial Times/Prentice Hall, 2000
Availability: Items available for loan: CIU Library (1)Call number: 658.802 B661m 2000.

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The essential guide to database marketing / John M. Davies by Series: John Fraser-Robinson direct marketing series
Edition: 1st ed.
Material type: Text Text
Publication details: London : McGraw-Hill Book, 1992
Availability: Items available for loan: CIU Library (1)Call number: 658.8 D255e.

5.
Direct marketing : an integrated approach / William J. McDonald by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: CIU Library (2)Call number: 658.84 M113d 1998, ...

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