CIU Library and Learning Resources Centre (LLRC)

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Successful direct marketing methods / Bob Stone by
Edition: 5th
Material type: Text Text
Publication details: Lincolnwood : NTC Business Book, 1994
Availability: Items available for loan: CIU Library (1)Call number: 658.84 S877s.

2.
Strategic marketing / David W. Cravens by Series:
Edition: 6th
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, 2000
Availability: Items available for loan: CIU Library (1)Call number: 658.8020722 C898s 2000.

3.
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes by
Edition: 4th
Material type: Text Text
Publication details: Lincolnwood, Ill. : NTC Business Books, 1995
Availability: Items available for loan: CIU Library (1)Call number: 659.113 S387s 1995.

4.
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Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 8th
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 1999
Availability: Items available for loan: CIU Library (11)Call number: 658.8001 K87p 1999, ...

5.
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Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons by
Edition: 7th
Material type: Text Text
Publication details: New York : John Wiley, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.8 D151m.

6.
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Marketing management : an asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan by
Edition: 1st ed.
Material type: Text Text
Publication details: Singapore : Prentice Hall, 1996
Availability: Items available for loan: CIU Library (3)Call number: 658.8 K87m 1996, ...

7.
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Marketing communication / Jim Blythe by
Edition: 1st ed.
Material type: Text Text
Publication details: Harlow, England : Financial Times/Prentice Hall, 2000
Availability: Items available for loan: CIU Library (1)Call number: 658.802 B661m 2000.

8.
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Marketing Automation : Practical Steps to more effective direct marketing / LeSueur, Jeff by
Edition: 1st ed.
Material type: Text Text
Publication details: New Jersey : John Wiley, 2007
Availability: Items available for loan: CIU Library (2)Call number: 658.8 L644m, ...

9.
Direct marketing : an integrated approach / William J. McDonald by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: CIU Library (2)Call number: 658.84 M113d 1998, ...

10.
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Contemporary advertising / William F. Arens by Series:
Edition: 7th
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, 1999
Availability: Items available for loan: CIU Library (1)Call number: 659.1 A681c 1999.

11.
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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : John Wiley, 1995
Availability: Items available for loan: CIU Library (10)Call number: 658.8 D151b 1995, ...

12.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Series:
Edition: 5th
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, 2001
Availability: Not available: CIU Library: Checked out (1). CIU Library: Lost (1).

13.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: CIU Library (2)Call number: 659.1 B427a 2004, ... Not available: CIU Library: Checked out (1).

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