CIU Library and Learning Resources Centre (LLRC)

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1.
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Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris by
Edition: 1st ed.
Material type: Text Text
Publication details: Lincolnwood, Ill. : NTC Business Books, 2000
Availability: Items available for loan: CIU Library (1)Call number: 659.2 H313v 2000.

2.
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Successful public relations in a week / Claire Austin by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: London : Hodder and Stoughton, 1992
Availability: Not available: CIU Library: Lost (1).

3.
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Successful marketing communications : a practical guide to planning and implementation / Cathy Ace by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: Oxford : Buttrworth Heinemann, 2001
Availability: Items available for loan: CIU Library (1)Call number: 658.8 A169s 2001.

4.
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Strategic communications management : making public relations work / John White, Laura Mazur by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: Hyderabad : Universities Press, 1995
Availability: Not available: CIU Library: Lost (1).

5.
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Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi by
Edition: 1st ed.
Material type: Text Text
Publication details: Chicago : McGraw -Hill, 2002
Availability: Items available for loan: CIU Library (1)Call number: 659.285 M321r.

6.
Public Relations Writing: the essentials of style and format / Thomas H. Bivins by
Edition: 6th Edition
Material type: Text Text
Publication details: Boston : McGrow Hill, 2008
Availability: Items available for loan: CIU Library (1)Call number: 659.2 625p 2008.

7.
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Public relations : the profession and the practice / Otis Baskin, Craig Aronoff, Dan Lattimore by
Edition: 4th
Material type: Text Text
Publication details: Boston : McGraw-Hill, 1997
Availability: Items available for loan: CIU Library (1)Call number: 659.2 B315p.

8.
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Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee by
Edition: 5th
Material type: Text Text
Publication details: New York : Longman, 1997
Availability: Items available for loan: CIU Library (1)Call number: 659.2 W667p 1998.

9.
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Public Relations for Dummies / by
Edition: 2nd ed.
Material type: Text Text
Publication details: USA: Wiley, 2006
Availability: Items available for loan: CIU Library (1)Call number: 659.2 Y48p 2006.

10.
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The new machiavelli : the art of politics in business / Alistair McAlpine by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : John Wiley, 2000
Availability: Items available for loan: CIU Library (3)Call number: 658 M114n 2000, ...

11.
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Networking smart : how to build relationships for personal and organizational success / Wayne E. Baker by Series: McGraw-Hill series in management and organization
Edition: 1st ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, 1994
Availability: Items available for loan: CIU Library (1)Call number: 658.45 B167n.

12.
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Mass media in a changing world: history, industry and contriversy / George Rodman by
Edition: 1st ed.
Material type: Text Text
Publication details: Boston : Mcgrow-Hill Higher Education, 2006
Availability: Items available for loan: CIU Library (3)Call number: 302.23 R693m 2006, ...
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13.
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Marketing communications strategy 1996-1997 / Tony Yeshin by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: Oxford : Butterworth / Heinemann, 1996
Availability: Items available for loan: CIU Library (1)Call number: 658.802 Y47m 1996.

14.
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Introduction to media communication / Jay Black, Jennings Bryant, Susan Thompson by
Edition: 5th
Material type: Text Text
Publication details: Boston : McGraw-Hill , 1998
Availability: Items available for loan: CIU Library (1)Call number: 302.23 B627i.

15.
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Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood. by
Edition: 3rd ed.
Material type: Text Text
Publication details: London ; Sterling, VA : Kogan Page, c2006
Online resources:
Availability: Items available for loan: CIU Library (2)Call number: 659.2 H427c 2006, ...

16.
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Advertising and Promotion: an IMC approach / Terence A. Shimp by
Edition: 1st. Edition
Material type: Text Text
Publication details: India : South-Western Cengage learning, 2007
Availability: Items available for loan: CIU Library (1)Call number: 659.1 S555a 2007.

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