Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

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Material type: Text

TextSeries: The Irwin/McGraw-Hillseries in marketingPublication details: Boston : Irwin/McGraw-Hill, 1998.Edition: 4thDescription: xxii,762p. : illISBN:

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Subject: Business

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	659.1 B427a (Browse shelf(Opens below))	1	Available	003457

Business

2002-05-20

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