CIU Library and Learning Resources Centre (LLRC)

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal, Mary Jo Bitner by
Edition: 3rd
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill Publishing, 2003
Availability: Items available for loan: CIU Library (2)Call number: 658.8 Z48s 2003, ...

2.
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Services marketing : integrating customer focus across the firm / by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill Publishing, 2019
Availability: Items available for loan: CIU Library (2)Call number: 658.8 Z48s 2021, ... Not available: CIU Library: Checked out (1).

3.
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Services marketing / David L. Kurtz, Kenneth E. Clow by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : John Wiley, 2002
Availability: Items available for loan: CIU Library (3)Call number: 658.8 K97s, ...

4.
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Services marketing / Helen Woodruffe by
Edition: 1st ed.
Material type: Text Text
Publication details: Delhi : McMillan, 1992
Availability: Items available for loan: CIU Library (1)Call number: 658.8 W893s.

5.
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Principles of services marketing / Adrian Palmer by Series:
Edition: 3rd
Material type: Text Text
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: CIU Library (2)Call number: 658.8 P173p 2001, ... Not available: CIU Library: Checked out (1). CIU Library: Lost (1).

6.
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Marketing management : text and cases / Rajagopal by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Vikas Publishing House, 2000
Availability: Items available for loan: CIU Library (1)Call number: 658.8 R149m.

7.
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Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons by
Edition: 7th
Material type: Text Text
Publication details: New York : John Wiley, 2002
Availability: Items available for loan: CIU Library (1)Call number: 658.8 D151m.

8.
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The essence of services marketing / Adrian Payne by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 1993
Availability: Items available for loan: CIU Library (2)Call number: 658.8 P346e 1993, ...

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