CIU Library and Learning Resources Centre (LLRC)

Strategic brand management / Kevin Lane Keller, Parameswaran, M.G. ; Jacob, Isaac

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Pearson Education, 2011.Description: xxiii, 695p.: illSubject(s): DDC classification:
  • 658.827
List(s) this item appears in: Brand Management
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
CIU Library CIU Library General Stacks 658.827 K29s 2011 (Browse shelf(Opens below)) 1 Checked out 15/02/2024 007884

Includes bibliographical references and index.

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