CIU Library and Learning Resources Centre (LLRC)

Amazon cover image
Image from Amazon.com

Marketing mix decisions : new perspectives and practices / editors Roger A. Kerin, Rob O'Regan.

Contributor(s): Material type: TextTextPublication details: Chicago, Ill. : American Marketing Association, c2008.Description: xvi, 196 p. : ill. ; 23 cmISBN:
  • 0877573301
Subject(s): DDC classification:
  • 658.8
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.8 K39m 2008 (Browse shelf(Opens below)) 1 Available 007936

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.
@CIU Library and Learning Resources Centre (LLRC)
Home | Contact | Privacy