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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson, Colin Gilligan by Series:
Edition: 2nd
Material type: Text Text
Publication details: New Delhi : Viva Books, 1999
Availability: Items available for loan: CIU Library (1)Call number: 658.802 W746s 1999.

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2.
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Strategic marketing management 1996-97 : planning and control; analysis and decision / Paul Fifield, Colin Gilligan by Series:
Edition: 1st ed.
Material type: Text Text
Publication details: Oxford : Butterworth / Heinemann, 1996
Availability: Items available for loan: CIU Library (1)Call number: 658.8 F469s 1996.

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