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Branded beauty : how marketing changed the way we look / Mark Tungate.

By: Material type: TextTextPublication details: Philadelphia, PA : Kogan Page, c2011.Edition: 1st edDescription: viii, 277 p. ; 24 cmISBN:
  • 9780749461812
  • 9780749461829
Subject(s): DDC classification:
  • 658.827
List(s) this item appears in: Brand Management
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Holdings
Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.827 T926b 2011 (Browse shelf(Opens below)) 1 Available 008124

Includes bibliographical references (p. [257]-258) and index.

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